Preheat your oven to 375°F (190°C) and line a jelly roll pan with parchment paper.

In a bowl, whisk together flour, sugar, and baking powder until combined.

In another bowl, beat eggs until frothy; mix in milk and melted butter. Gradually add to dry ingredients and stir gently until just combined.

Pour batter into the prepared pan and spread evenly. Bake for 12-15 minutes or until golden brown.

While the cake cools, whip heavy cream with powdered sugar until stiff peaks form.

Invert the cooled cake onto a powdered sugar-dusted towel, peel off parchment, spread whipped cream over it, then roll tightly using the towel as support.

Slice and serve with extra whipped cream or fresh fruit on top.