Form ground beef into four 6-ounce patties, making an indent in the center of each.

Season both sides generously with salt and pepper.

Preheat your grill or stovetop pan to medium-high heat and cook each patty for about 4 minutes per side.

During the last two minutes of cooking, add cheese on top of each patty and cover to melt.

While patties are cooking, toast brioche buns until golden brown.

Assemble by placing the patty on a toasted bun and topping with bacon and a fried egg if desired.